About Get Known

There’s no shortage of advice about how to get attention. Most of it sounds remarkably similar.

Get Known is about what actually makes people, companies and ideas stand out.

We write about PR, media, reputation, visibility, and the increasingly blurry line between being seen and being credible. We’ll look at what’s working, what’s changing, what’s overhyped, and, occasionally, what makes us roll our eyes.

Some of what we write comes from our own work. Some comes from watching the media business change in real time. And some comes from conversations with smart people who see things differently than we do.

Get Known is published by Mackasey, an independent communications firm working with companies and people who have something worth saying.

For anyone interested in how people, companies, and ideas become known and what actually works now.